Replika spent 2025–2026 rebuilding its companion around emotional connection: deeper memory, voice and video chat, and 'real-life nudges' that pull the relationship off the screen. Its site now advertises more than 42 million users.
Early 2026 also brought an Ultra subscription tier with more advanced AI, memory features and mental-wellness tools — a clear play to monetise its most engaged users after a turbulent run of regulatory headwinds (including a €5M GDPR fine from Italy in 2025).
See our Replika review for current pricing and how it compares to rivals.