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Replika vs Ash
Replika edges Ash on our editorial score (4.1 vs 4.1), but Replika is the better fit if you want video and custom characters; Ash has no clear edge there.
0| Replika0 | Ash0 | |
|---|---|---|
| Editor score | 4.1 / 5 | 4.1 / 5 |
| Price | $5.83/mo | $14.16/mo |
| Price band | Under $10/mo | $10–20/mo |
| Free tier | Yes | Yes |
| Price detail | Pro $19.99/mo or $69.99/yr (~$5.83/mo); Ultra $29.99/mo; a higher tier exists at an unpublished price. Replika does not list prices on its website — they show only in-app and vary by region. | Free tier; Premium launched Sept 2026 per App Store data: $9.99-$39.99/mo or $169.99/yr (~$14.16/mo) with a 7-day trial. Explicitly not for crisis use. |
| Adult content | No adult mode | No adult mode |
| Voice | Live calls | Live calls |
| Images | No | No |
| Video | Yes | No |
| Memory | Yes | Yes |
| Custom characters | Yes | No |
| Companion types | Female companion, Male companion, Non-binary | Any character |
| Platforms | Web, iOS, Android | iOS, Android |
| Runs locally | No | No |
Replika — our take
Still the strongest product for people who want one companion and a real feeling of continuity.
- Deepest emotional-continuity design
- Voice calls plus AR and avatar video
- Wellbeing features are genuinely useful
Ash — our take
The best-funded wellbeing companion ($93M raised): therapeutic memory, weekly insights and a purpose-built psychology model.
- Purpose-built psychology model
- Therapeutic memory across months
- Weekly insights on patterns
Replika vs Ash — common questions
Which is cheaper, Replika or Ash?
Replika is the cheaper of the two at $5.83/mo, against $14.16/mo for Ash.
Which one has a free tier?
Both do — you can try either without paying.
Which remembers conversations better?
Both keep context across sessions. The practical difference is elsewhere: voice support differs between them.
Which handles adult content differently?
Replika: No adult mode. Ash: No adult mode. This directory is SFW — we record whether a mature mode exists so you know before signing up, and we describe no explicit material.